Building trust with customers likely easier if person providing the retail experience is knowledgeable and well-equipped to provide guidance.
The Smart Serve Ontario program—the province’s responsible alcohol beverage sales and service training program—now has a cannabis cousin: CannSell.
CannSell, a joint venture between MADD Canada, a national, charitable organization committed to stopping impaired driving, and Canadian-based Lift & Co., a cannabis technology company, is the mandatory training program for Ontario cannabis retailers and staff.
Announced in early February, the four-hour online educational module becomes available Feb. 25. The idea is to ensure that operators lucky enough to have snagged one of the 25 cannabis retail licences awarded in the recent lottery are ready come the Apr. 1 ribbon-cutting.
Similar modules developed by Lift & Co. have already been implemented for cannabis sales force training by the governments of New Brunswick and Nova Scotia. Read my full post here https://www.thegrowthop.com/cannabis-business/cannabis-small-business/opinion-smarten-up-ontario-to-launch-new-educational-program-for-cannabis-retailers.
